1. Avoid inappropriate hashtag hijacking!
When selecting a hashtag (#) to use with your social media posts please be sure to research its meaning.
What NOT to do: #whyistayed was quickly used by DiGiorno Pizza to get noticed because it was trending. However, they used it to say they stayed because you had pizza. This was found in poor taste because #whyistayed was being used for the domestic violence topic that was being highlighted based on the Ray Rice events.
2. Don’t repeat your post text in your image verbatim, the image needs to add value to your post.
3. Give proper photo credit to images that are not your own.
4. When participating in group discussions, make it about the other person and add value do not spam the group with all your goodies!
5. When you request a connection with someone be sure to include a personalized message.
Social Media is about connecting. If you are walking down the street and you stop someone you tell them why you are stopping them right? So please do the same when you are reaching out via social media so we can make good solid connections, not wonder if the person is stalking us or has other intentions. Make it easy for them to invite you into their circle!
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Photo Credit: © 2013 ʕ •o•ʔ Shelly
Hi I’m Kaira, The Small Business Whisperer! I love working with business owners that are ready to leverage their offline marketing as a growth strategy to build a strong, engaging presence online. I hate to see businesses frustrated with what to do online and just go through the motions without a clear strategy and essentially no ROI on their efforts. I work with business owners to create business specific online strategies that move their followers to raving customers because they provide valuable engaging content consistently.
Your online strategy should convey the branding that you diligently worked to achieve offline. Let’s use the online world to keep your business top of mind and connect with potential customers. Contact me for a FREE 15 minute consultation to determine your current online status and how to best grow your business online. Please email me at Kaira@TheSmallBusinessWhisperer.com