Show and tell was a popular activity in school and remains popular as I move through the business world. A picture is worth a 1,000 words and in the world of social media they also capture most of the attention. Insert panic face because I know you are thinking, how can I come up with enough engaging images to post daily?
Stay with me, I got you covered. We stare at screens all day so we crave a relationship beyond the word smithed email and text message. So if we are going to continue to look, we want to have fun. Lifting the mysterious veil of your computer is a great way to offer some fun. As you move through your day, capture photos that can be shared with fans and they will know who they are supporting. Another reason to let them behind the scenes is that ideal clients will self-select when they know more about you.
To further explain, I provide three different content ideas that can be used for most, if not all businesses. I matched each content concept with at least 5 image ideas.
Creating a product.
Picture of you procuring the materials.
Picture of the product in progress.
Prototype Picture & After Picture
Picture of the testing/testers
Screenshot of the testimonials from the first users
Picture of the venue.
Picture of the invitation.
Picture of setup.
Picture of the event in progress
Selfie with the last participants of the night
Picture of the presenter
Picture of a quote from presentation
BONUS: Presenter’s Picture with their quote
Behind the scenes
Picture of your morning breakfast smoothie or latte
Employee spotlight photo
Show off your animal staff members in their support roles
Picture of your office or favorite office feature
Picture of you + client, vendor, strategic partner (even if via video conference)
Picture of company transportation
Top 10 Songs that spur greatest work efforts
Pictures of quotes around the office
Pictures of staff meetings
Pictures of your desk or working materials
Picture of Staff uniforms/attire
Do you see what I just did there? I gave you a week plus, worth of content for each idea!
Do you want to thank me? Then please share this article with your business owners, social media network or anyone else that is struggling to come up with engaging content.
Go and Grow,
Hi I’m Kaira, The Small Business Whisperer! I love working with business owners that are ready to leverage their offline marketing as a growth strategy to build a strong, engaging presence online. I hate to see businesses frustrated with what to do online and just go through the motions without a clear strategy and essentially no ROI on their efforts. I work with business owners to create business specific online strategies that move their followers to raving customers because they provide valuable engaging content consistently.
Your online strategy should convey the branding that you diligently worked to achieve offline. Let’s use the online world to keep your business top of mind and not miss connecting with potential customer. Contact me for a FREE 15 minute consultation to determine your current online status and how to best grow your business online. Please email me at Kaira@TheSmallBusinessWhisperer.com